Beauty Tips

What is the Purple Shampoo? How Does Purple Shampoo Work? The best Purple Shampoo for blonde hair

The Purple shampoo is an absolute necessity for blondes to use in between hair coloring sessions as it easily helps keeps your blonde beautiful.

All blondes know that finding that perfect blonde shade takes time, money, and a commitment to keeping the color as fresh as when you left the salon. While it’s up to your professional stylist to provide a blonde toning service at the salon, you should still be committing to maintaining your hair color at home. That’s where the beauty of the best purple shampoo comes in.


Purple shampoo is just that—a shampoo with purple pigments that helps to keep undertones at bay. Think of it as your at-home toner that helps to beat brass.

The concept of purple shampoo might sound a little crazy to the blonde newbies, but ask any tried and true blonde and they’ll tell you it’s a must-have for keeping hair looking strong and bright.


Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. According to Health Tips Artists “When I lift a client’s hair (colorist speak for lightening), there is an undertone that comes up, which I like to call ‘raw blonde.’ To get my clients to a richer, more quality blonde, I add a color treatment called a toner, specifically Redken’s Shades EQ, to eliminate any undesired undertones, whether that color is yellow or yellow-orange or even a reddish undertone.”

Those undertones can come out when the colorist applies a toner, but you may find they start to appear between color services as the toner fades. Insert the need for a purple shampoo to adjust tone at home!

Health Tips Artists say that these undertones can also be caused by things like sun, hard water, or heat styling. For this reason, purple shampoo is not just for color-treated blondes. Natural blondes need it, too, Harwood says. In fact, those who’ve been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading.

Salon Tip: When a colorist lightens your hair, he or she should always use a toner as a step in the coloring process. Doss says this is non-negotiable—so don’t be afraid to ask for it during your next service!


“If you think of a color wheel, as basic as it sounds, whatever color you want to cancel out is direct across from it,” Doss says. “Directly across from yellow is purple. So, the purple helps eliminate the unwanted yellow colors from the hair.”

“It’s almost like a way to brighten the color to a cooler tone,” Harwood says. “So, if the hair has a little bit of a yellow tone, a pigmented purple shampoo is going to neutralize that warmth.”


Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple.

the purple shampoo “When you eliminate too much yellow, it visually ends up darker and a lot of people don’t want it to look darker,” she says. “So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.”

Harwood also adds that purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.

Redken’s Color Extend Blondage is formulated with a Triple Acid Protein complex—amino, citric and maleic acids, and wheat protein—that neutralizes unwanted undertones and helps strengthen hair’s cuticles while battling brass and keeping blondes bright. 

Don’t forget that maintaining your shiniest hair color doesn’t end with shampoo! Use a vinegar rinse for hair as a weekly treatment to keep your blonde looking its most vibrant.


When maintaining bright, toned, and beautiful blonde hair, it’s important to also consider your hair mask regimen. Regularly incorporating an ultra-pigmented purple hair mask will help to deep condition the hair while neutralizing brassy tones. Keep your blonde hair color cool and bright by using Color Extend Blondage Instant Anti-Brass Mask, which offers an instant 5-minute transformation for blondes.

Swap the Redken Color Extend Blondage Conditioner with the new Redken Color Extend Blondage Express Anti-Brass Mask once a week or more, as needed to neutralize brass and maintain a bright, cool blonde tone. It’s the perfect finishing touch to your hair care regimen and will help you maintain your best blonde tone long after you leave your colorist’s chair.

Why are girls bleaching their hair “crazy” with purple shampoo?

In recent years, the bright colors of personality smoke or romantic pastel colors have always captivated the sisters. But decided to bleach their hair is not easy because there is no need to talk of damaged hairdry hair fiber, keep hair color from fading, and make her a headache. But there was a “magic medicine” that appeared – it is PURPOSE SHAMPOO!

WHAT ARE the purple shampoo?

Purple shampoo is a type of hair cleanser that is purple (sure!). Usually, girls who dye their hair light colors like platinum blonde or smoky gray will have to bleach their hair. But over time, the hair color will become dull and yellow or brassy due to oxidation. And the presence of this shampoo product line for dyed hair is the savior for her hair.


The purple shampoo has a de-oxidation effect, also known as de-yellowing. When shampooing, the purple color will be distributed throughout the hair, helping to neutralize the dull yellow and red pigments in the hair caused by oxidation in dyed hair. At the same time, increase color intensity for colder tints such as blue, silver, gray.

Try it now: 10 Best Purple Shampoo and Conditioner


If you have “experienced” bleaching your hair or are “wearing” trendy colors such as smoky gray, platinum blonde, pastel colors… the answer is YES!.
Using this shampoo will help keep dyed hair color super durable, increase cool tones to make hair look alive, and remove oxidation. Not only that, the User’s hair will be soft and shiny. For so many reasons, it is easy to understand why purple shampoo is increasingly gaining the trust of the beauty community around the world.


1. Choose to buy purple shampoo

When choosing to buy purple shampoo, you should choose a product with dense color and texture because quality products will be opaque, not transparent. Second, you should shampoo a shade darker than your gray, silver, or platinum hair. If you have blonde hair, choose a lighter purple shampoo.

In particular, this item only works for dyed hair, so if you have black hair, you should not use it.

2. Usage

  • It is best to wash your hair with warm water when using purple shampoo because the high temperature will help the hair shaft expand and absorb better.
  • Apply shampoo from root to tip and focus on the damaged areas of hair that you want to restore.
  • If you own natural blonde hair, you should only let the shampoo stay on your hair for about 2-3 minutes, then rinse with cool water.
  • Particularly for hair that has changed color or has just dyed a blonde tone, it is recommended to leave the shampoo on the hair for about 5-15 minutes. Because of these tones, hair needs more time to absorb.
  • For silver, gray, and platinum hair, you can leave the shampoo on longer, up to 30 minutes.
  • In particular, even if you use purple shampoo, you should still use conditioner as usual.

3. How to keep hair color

  • To keep the color of dyed hair it is best to use this shampoo once a week, or when the hair appears brassy. And if your hair condition has not changed, increase to 2-3 times / week.
  • You can dilute the shampoo with water in a ratio of 2:1 if you feel the concentration is too strong for your hair.
  • If your hair is still brassy and regular purple shampoo doesn’t work. You can try using shampoo when your hair is dry, leave it on for 15 minutes and then rinse with water as usual.
  • Using purple shampoo for a while, you will find that your hair will become drier, so you need to pay attention to intensive hair care several times a month.

Now, invite her to take a look at the “great trick” of using shampoo from her below:

FaQs About the Purple Shampoo

What does purple shampoo do to your hair?

Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. When you get your hair professionally colored at the salon, hairstylists often tone hair to neutralize brassy yellow and orange tones on bleached hair.

What is purple shampoo and how does it work?

What is Purple ShampooPurple shampoo is just that—a shampoo with purple pigments that helps to keep undertones at bay. Think of it as your at-home toner that helps to beat brass.

What is the best purple shampoo?

The Best Purple Shampoos to Brighten Blonde Hair

  • Drugstore Deal
  • BLONDA Toning Shampoo
  • Icelandic Blonde Shampoo
  • Color Balance Purple Shampoo
  • Paul Mitchell Platinum Blonde Shampoo. Paul Mitchell
  • Blonde Angel Wash. Kevin Murphy
  • Tone It Down! Blonde Shampoo

Can you use purple shampoo on brown hair?

Purple shampoo works to neutralize the brassy or orange tones in brown hair to cool the overall look so highlights pop. If you have brown tresses with a few highlights, you can definitely use purple shampoo to keep those lighter tones fresh.

Can purple shampoo cause hair breakage?

So if your hair is already light blonde, this continual lightning will cause the hair to become dry and brittle and then break. Too much purple tone in these products can cause the hair to look dull and over toned.

Is it OK to use purple shampoo everyday?

How often you use purple shampoo is totally up to you. You can either use it daily or swap it in place of your standard shampoo whenever you feel like your color is starting to go a little brassy or needs a quick refresh, suggests Alders. Use it just as you would any other shampoo— yes, it’s that simple.

How long can I leave the purple shampoo in my hair?

15 minutes Typically purple shampoo can be left on the hair for up to 15 minutes before it needs to be rinsed out.

How long do you leave the purple shampoo on dry hair?

If you need to cut out a lot of brassiness, use a comb to work your purple shampoo through your dry hair before you get in the shower. Leave it on for up to 20 minutes and then Can you overuse purple shampoo? washout and follow with conditioner as usual. It even works to get rid of unwanted yellow tones in natural gray or silver hair

Can you overuse the purple shampoo?

But leaving the purple pigment on hair too long can leave some lilac hues. “If you start to notice too much or an overload of purple tone in your hair, put the purple shampoo down,” Kandasamy told Vogue. … For blondes, especially with platinum hair, overusing purple shampoo can lead to severe staining.

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